How Rampage earns NFL Mascot Anchor in the Community?
Rampage earns NFL Mascot Anchor in the Community honors again, a celebration that crowns his tireless service across Southern California. As the beloved, high-energy face of the Los Angeles Rams, Rampage brings joy with wild costumes and a giant smile. He leaps into school assemblies, youth outreach events, and Rams Reading Challenge rallies to inspire kids.
In 2025 he set a program record with 748 appearances, boosted community programming involvement to 60 percent, visited more than 80 schools, and helped reach over 13,500 students, therefore expanding Rams Readers and literacy initiatives across the region. Because peers at the NFL Mascot Summit recognized this work, the award affirms Rampage’s authentic community commitment and fuels plans for deeper partnerships at schools, at SoFi Stadium, and in neighborhood nonprofit events, as well as expanded mascot role training under Jessica Znidarsic, and broadening the Rams footprint across Los Angeles for years to come, indeed.
Rampage earns NFL Mascot Anchor in the Community: Impact and Reach
Rampage earns NFL Mascot Anchor in the Community again, and the honor reflects measurable outreach across Los Angeles. As the Rams beloved mascot, Rampage led a program record 748 appearances in 2025. Moreover, 60 percent of those appearances were directly tied to community programming. That percentage rose from 52 percent in 2024, showing a deeper focus on youth outreach and nonprofit events. Because Rampage engaged more schools and families, literacy and wellness programs grew significantly.
Key programs and impact
- 748 total appearances in 2025, a program record
- 60 percent of appearances tied to community programming, up from 52 percent last year
- More than 80 school visits throughout the season. In Los Angeles, 53 visits reached over 13,500 students
- Rams Reading Challenge minutes rose from 2.2 million to more than 4.8 million in 2025
- Rampage helped lead school assemblies, youth football clinics, and WalkUnitedLA events
- Addition of Jessica Znidarsic expanded mascot training and outreach capacity
These numbers show how Rampage anchors the Rams Readers and broader literacy initiatives. Additionally, the mascot program partners with local nonprofits to deliver authentic experiences. As a result, students receive fun, hands on learning and families gain access to resources. Peers at the NFL Mascot Summit in Indianapolis voted to recognize this work. They did so because it made a tangible difference in neighborhoods. Ultimately, Rampage continues to grow the Rams footprint through consistent, community focused service.
Rampage earns NFL Mascot Anchor in the Community — 2024 vs 2025 metrics
These metrics compare Rampage’s community outreach in 2024 and 2025. Therefore, they highlight year over year growth in programming and literacy.
| Metric | 2024 | 2025 | Change |
|---|---|---|---|
| Total appearances | Not reported | 748 | Record high |
| Percentage community programming | 52% | 60% | +8 percentage points |
| Number of school visits | Not reported | More than 80 | Year over year growth |
| Students reached | Not reported | More than 13,500 (53 LA visits) | Expanded reach |
| Rams Reading Challenge minutes read | 2.2 million | 4.8 million+ | +2.6 million (+118%) |
As a result, these data show clear growth in literacy and youth outreach tied to Rampage’s community work.
Rampage earns NFL Mascot Anchor in the Community: Team quotes and evidence
Rampage earns NFL Mascot Anchor in the Community and the team shared heartfelt reactions. The honor recognizes visible work and hours of unseen effort. It also validates community impact across Southern California.
“Our community commitment is the foundation of our work within the mascot program,” said Alex Floch, who performs as Rampage and manages the character. “Much of the work we do is subsurface and will never be seen. Earning an award like this, voted on by peers who understand the demands that this job requires, means everything. I hope it makes our neighbors proud to know that we are serving them for the appropriate reasons; to make their days, weeks, months, years, and lives better at every opportunity by delivering them a genuinely authentic experience.”
Floch emphasized authenticity and service. He noted peers voted because they understand mascot work. As a result, the award carries real meaning for the community.
“I am beyond grateful to work with Rampage, to be able to see the program impact the Los Angeles community and be recognized for it. I love working with all Rams fans and seeing the amazing work that our organization does. Being able to work with the Rams and represent an NFL team who has love and respect for our entire community and beyond makes me so proud and grateful for this award and opportunity,” said Jessica Znidarsic.
Znidarsic highlighted teamwork and gratitude because community growth requires staffing and training.
Key evidence of impact
- 748 appearances in 2025, a program record
- 60 percent of appearances tied to community programming, up from 52 percent
- More than 80 school visits during 2025; 53 Los Angeles visits reached over 13,500 students
- Rams Reading Challenge minutes grew from 2.2 million to more than 4.8 million
Together these quotes and facts show why Rampage anchors the Rams community work. Additionally, program expansion under Znidarsic strengthens future outreach.
Rampage Earns NFL Mascot Anchor in the Community
Rampage earns NFL Mascot Anchor in the Community once again, and the honor celebrates a year of real impact. With a program record 748 appearances in 2025, Rampage anchored 60 percent community programming.
More than 80 school visits reached over 13,500 students. The Rams Reading Challenge climbed from 2.2 million to more than 4.8 million minutes read.
Because peers at the NFL Mascot Summit voted for this award, it validates the authenticity and consistent service Rampage delivers.
This recognition highlights character and community partnerships. Jessica Znidarsic and Alex Floch helped expand outreach, and their work strengthened school assemblies, youth clinics, and literacy initiatives. As a result, families across greater Los Angeles gained new access to books and programs.
The celebration is for the neighborhoods Rampage serves, and for the volunteers and partners who make it possible.
For more coverage and updates, see Rams News LLC at Rams News LLC. Follow live reactions on Twitter/X at @ZachGatsby. We celebrate Rampage, and we look forward to more community first work from the Los Angeles Rams.
Frequently Asked Questions (FAQs)
What does it mean that Rampage earns NFL Mascot Anchor in the Community?
The honor recognizes mascots who lead strong community outreach. Because peers at the NFL Mascot Summit voted, the award signals industry recognition. It highlights consistent service, authentic engagement, and measurable impact in neighborhoods.
What community work does Rampage do?
Rampage appears at school assemblies, youth football clinics, nonprofit events, and charity walks. In 2025 he completed a program record 748 appearances. Moreover, 60 percent of those appearances tied directly to community programming.
How has Rampage supported literacy and schools?
Rampage helps promote the Rams Reading Challenge and runs school visits. As a result, the challenge grew from 2.2 million minutes read to more than 4.8 million minutes in 2025. Additionally, over 80 school visits reached more than 13,500 students.
How can a school or nonprofit request Rampage for an event?
Contact the Los Angeles Rams community relations team to request appearances. Typically requests follow official guidelines and scheduling windows. Therefore, plan early and include event details to improve approval chances.
Who manages Rampage and the mascot program?
Alex Floch performs as Rampage and manages the character. Jessica Znidarsic expanded the program and added outreach capacity. Together they focus on authenticity, training, and community first work.
How do schools and nonprofits request Rampage for appearances and mascot bookings?
To request Rampage for community outreach or mascot appearances, follow these steps to streamline booking and improve approval chances:
- Contact the Los Angeles Rams community relations team through the official request form or email with the event name and contact information
- Include organization type, target audience, expected attendance, preferred dates and times, and specific role for Rampage such as assemblies or reading events
- Note any accessibility needs, safety plans, and site logistics to help with planning
- Submit requests early because scheduling fills quickly; aim for at least six to eight weeks lead time
- Expect confirmation, a scheduling window, and any appearance guidelines from the Rams
This process helps secure Rampage for school visits, community outreach events, and education partnerships.
How are the Rams literacy initiatives like the Rams Reading Challenge measured for impact?
The Rams measure literacy program outcomes using clear metrics and partner reporting to show progress and guide improvements. Key evaluation points include:
- Total Rams Reading Challenge minutes recorded and aggregated reading minutes across schools
- Number of school visits and community outreach appearances by Rampage and staff
- Students reached and participating classrooms per program year
- Qualitative feedback from teachers, parents, and education partnerships through surveys and partner reports
- Longitudinal tracking when possible to compare baseline and post program engagement
Together these metrics help quantify reach, demonstrate the value of education partnerships, and shape future literacy initiatives.